You may have followed my cryptic tweets and update a month or so ago about a top secret project I had the honor of being a part. Finally, I am able to share some behind the scenes details from the “California Luxe” shoot recently featured on Martha Stewart’s The Bride’s Guide!! Working with Jose Villa and having that work featured under the powerhouse wedding name of Martha Stewart is for a Momental Girl very much like well, unlike any experience I could have imagined in my career to date. The shoot was assembled by the lovely Leila and Cortnie. A team of incredible talent and those I believe are shaping the future of the industry, were brought together in the spirit of collaboration and creating good art.
The call came only about 5 days before the shoot was scheduled in Los Angeles and I had to jump, literally I think…from excitement first! I spent nearly 8 hours in design development and sketching. The illustrations were to be detailed and meticulous but still with a friendly and unpretentious spirit. Each item created from the silk folio invitation and response card to the seating and dessert cards all featured a series of designs sketched especially for this project. Pencil was used on the originals to give the drawings a certain texture. Finger smudges, yes that’s right, were mindfully used in certain spots to give the artwork a smoky, moody feel.
A fishnet pattern inspired my here with graphic flowers drawn here and there…a simple suggestion of berries added a much needed sense of whimsy and movement to the sketch. Detailed shading in places added depth and refinement.
More dense pencil lead (producing a finer line quality) was used to create this sketched twist on a monogram element. Stylized leaves and circles with subtle crosshatching were drawn to create an “m”. Here the artwork embellished a simple ceremony program in shimmery silver, all tied with a copper silk ribbon.
The day before my pieces shipped I worked closely with Cupcakes Couture to ensure the dessert stationery and cupcake wraps all flowed perfectly. Cortnie found sweet little greyhound drink stirrers which inspired my hand drawn doggie pattern used as a quirky and unexpected envelope liner!
Each place card featured a very simple croshatch, still pencil sketched but classic and clean.
Honored to be a part of the WOW team!
Next week I will be starting a new series where I teach you how to create some lovely art like that which we craft at the studio. If you have ever dreamed of taking art lessons, tune in soon! First up in the new series will be a lesson in hand painted seating cards like those seen here! Psst… I have a very special giveaway all lined up just perfect for any budding artists out there!