Behind the Scenes – Runway to Reality with Claire Pettibone

What happens when the amazing gowns of Claire Pettibone get inside this artist’s head?  Read on…

One of the surprises of my career has been the amazing people I’ve met.   Recently my friend and fellow wedding artist, of the sugar variety that is, Sharon of Sweet Sensations encouraged me to share a shoot concept I’d been envisioning for a while.  Before I knew it, the editorial team at Occasions Magazine in Atlanta invited me down to lead a runway to reality shoot inspired by my favorite Claire Pettibone gowns!  With a team of my choosing, picked from Atlanta’s finest, we set out to interpret the modern muss, meets Victorian fuss of wedding gown design that is Ms. Pettibone’s calling card.  Fabric, stitch and sheen all become stationery, wedding cake and floral muse in an effortless mix of mood and palette.

Three distinct scenes were planned each inspired by a different gown; the Ooh La La, the Genevieve and the Amelie.  Stationery, floral, cake and place settings were envisioned to flow with and empower the design details featured in each gown.  I first met Claire at NYC Bridal Market in 2011.  Quickly I became mesmerized with her materials and execution, sketching  my fascinations into 3 new stationery suites, all laying the foundation for this project.

3 models, 3 stationery suites, 3 cakes, 3 place settings…you get the idea.

So in honor of Claire Pettibone’s 2013 collection reveal coming later this week in New York City, I will be diving a bit deeper into each scene shot for the magazine!   We’re lucky enough to be seeing the show live and cannot wait to see how this style icon will continue to inspire all who experience her artistry.  Want to see our coverage from the Runway?

Follow me on instagram and twitter this coming Saturday!

Styling, Stationery and DesignMomental Designs  ::  PhotographyChristine Gallagher Photography  ::  LocationSummerour  ::  PlanningErica, A Big To Do Event  ::  GownsClaire Pettibone  ::  CakesSweet Sensations  :: FlowersAmy Osaba  ::  CalligraphyMoya Minns  ::  LinensI DO Linens  ::  Hair AccessoriesErica Elizabeth Designs  ::  Brides’ JewelryHaute Bride  ::  Vintage RentalsFour Inch Fold  ::  DinnerwareCrate and Barrel, Four Inch Fold  ::  ProductionLeila, Be Inspired PR